Why Pie Charts are Evil

Pie charts are evil in the same way that the devil is evil: through mental trickery they beguile you, clouding your judgment while giving you the sense that you are making perfectly rational decisions.  Pie charts obscure the very data story that they are meant to tell.  And that – for visual data representation – is truly evil.

pie chart evilness

Breakdown of Pie Chart Evilness

Everybody knows that pie charts look great – especially 3D! – and no doubt there are some situations in which they can be used to get the message across.  But they come up short on a critical component of data visualization: context.  The only context present within a pie chart is the relationship of individual data points to each other. But this is usually only part of the picture. To gain an understanding of what is going on in our data universe, we almost always need to be able to monitor trends over time. And this is where pie charts fall apart.

It is interesting to know, for example, the distribution of website traffic among various sources, as represented in a pie chart.  But this is not a static relationship – it is likely to be changing and the important thing is to be able to understand how it is changing.

Recent example:

At a presentation to reviewing the progress of search marketing efforts, one slide included the following chart:

google analytics traffic source pie chart

All well and good, provided out-of-the-box by Google Analytics so it is easy to grab, and it gives a snapshot of where things stand.  But it tells us NOTHING about any progress that has been made (or not) in driving traffic from search engines to the site.  Not quite as sexy, but your basic bar chart can tell us what has been happening much more effectively.  Here are a couple different bar chart options, depending on the aspects of the story that you want to emphasize:

Bar chart alternatives to pie chart

Alternatives to pie chart - ah, now I see it!

Bar chart on the left shows percentage breakdown and now we can a) clearly see the relationships, while b) observing that traffic from Search Engines and Referring Sites is growing, as a percentage of total traffic, at the expense of Direct traffic.  Bar chart on the right shows us more clearly the degree of change from one month to the next in each of the categories. Now we can see what’s going on and base our decisions accordingly. Each one takes up about as much space as the pie chart, yet delivers much more valuable information.

More often than not, when you’re tempted to use a pie chart, a less glamorous visual tool may do the job better. This is why hard-core data visualization masters such as Edward Tufte and Stephen Few (.pdf link) renounce pie charts in all but very particular circumstances. And so should we all.

3 Responses

  1. Your post makes me smile, John! THANK YOU!

    And I wonder whether you’d care to have a look at my (r)evolutionary way of visualizing data series in a new kind of 3D. I call it “visual” and “metric”.

    Especially where I compare Excel with my prototype software, e.g. on http://bit.ly/d45YM0

  2. [...] letter to his colleagues regarding the bill (pie charts are evil but the letter is good): [...]

  3. […] be represented by different colors. The link below has some graphics that illustrate what I mean: Why Pie Charts are Evil | Catbird Analytics Scroll down to the 2 pictures of bar charts, and the one on the left is the kind of stacked bar […]

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

Follow

Get every new post delivered to your Inbox.

%d bloggers like this: