New & Powerful: AdWords Search Funnels

Last week Google announced a new AdWords reporting feature called ‘Search Funnels’ that has been getting a lot of attention.  At Enquiro, we were given a sneak preview of this new tool a few weeks ago and were able to use it with one of our major clients to get some more complete insight into…

Worried About Google Analytics Opt-Out? Nah (At Least Not Yet)

On March 18, there was a brief announcement on the Google Analytics Blog giving a “head’s up” on Google’s plan to release a browser plug-in that will allow web users to opt-out of Google Analytics tracking.  Naturally, this sparked some vigorous commentary, with opinions ranging from ‘disaster‘ to ‘non-issue’.  (Haven’t actually seen anybody – at…

Why Pie Charts are Evil

Pie charts are evil in the same way that the devil is evil: through mental trickery they beguile you, clouding your judgment while giving you the sense that you are making perfectly rational decisions.  Pie charts obscure the very data story that they are meant to tell.  And that – for visual data representation –…