Entrance Sources in Google Analytics: Don’t Go There

The ‘Entrance Sources’ report in Google Analytics offers little, if any, value but holds great potential for confusion. We all love Google Analytics for the super-intuitive interface that makes it easy to navigate around and generate reports that quickly tell us what we need to know.  Especially helpful for those who might not be in…

WAA Certification: More than Just an Exam

Recently the Web Analytics Association launched a ‘Certified Web Analyst’ program. Although at first glance it may seem that passing a test is all that’s required, there are in fact some significant education and experience requirements as well. It’s All About Credibility In the works for two years, the program is designed as a ‘mechanism…