Choosing Indicators: Separating KPIs from KRIs

Distinguishing between Key Performance Indicators (KPIs) and Key Result Indicators (KRIs) can improve clarity and help focus attention where it matters most. One of the most important components of effective web analytics is identification of key performance indicators that can provide a focal point for site improvement amidst the multitude of data points that are…

Careful with that Bounce Rate, Eugene

Bounce rate is a useful metric but can be misleading if not used in context We all know that bounce rate conveys vital information about site performance and can provide very useful clues about where to look for improvements. Especially since Avinash nominated it as ‘sexiest web metric ever‘ back in ’07. As is often…