Self-Referrals in Google Analytics

One of the very useful reports in Google Analytics is the ‘Referring Sites’ report.  This tells you specific sites that have links to your site and are directing traffic to you.  With this info you can strengthen ties with these sites, aim for traffic from similar sites, and otherwise leverage these connections. Common situation that… Continue reading Self-Referrals in Google Analytics

Excluding Visitors from Google Analytics via Cookie

Normally when you are setting up Google Analytics (or any other web analytics program for that matter), you want to set it up so that it doesn’t count traffic from visitors using the site on behalf of the site owner. This may include employees of the company that owns the site, web developers or online… Continue reading Excluding Visitors from Google Analytics via Cookie

Google Search Data: Trends, Trends for Websites, Insights for Search

Google offers a variety of ways to get a handle on what is happening in the search world (at least in the Google search world, which is essentially THE search world) for different search terms and/or websites you may be interested in.  With the variety of options available, it can be hard to keep track… Continue reading Google Search Data: Trends, Trends for Websites, Insights for Search