New Ways to See AdWords Search Query Terms

As part of Google’s phasing out of the AdWords Report Center, the traditional ‘Search Query Performance’ report is no longer available. But there are new and better ways to get this critical data! Using Google AdWords reports to track performance of the keywords you are bidding on is fundamental to search marketing success, and the…

Gettin’ Certified: Google Analytics & AdWords

Observations on Google Analytics IQ and Google Advertising Professional Qualified Individual Exams In the search marketing business we all work hard to deliver the goods and continuously improve our skills – we need to in order to  stay relevant in a rapidly changing environment and to demonstrate our value to our employers/clients.  We can let…