Using PadiTrack to Measure Site Navigation

PadiTrack is an easy to use, free tool that enables you to extend Google Analytics with more flexible goal funnels and other navigation path tracking. PadiTrack offers several advantages over Google Analytics for setting up goal funnels: 1. Historical data – with Google Analytics, setting up a goal funnel means the data is reported starting…

Google Analytics: Rewriting Page URLs to include ‘WWW’

Avoid disaggregating page data in Google Analytics by applying a filter to force all ‘www’ domains to be displayed in Content reports as ‘www’ version (http://www.mysite.com/page.html as opposed to mysite.com/page.html). Out of the box, Google Analytics displays URLs in Content reports without using the domain name (‘page1.html’ instead of ‘http://www.mysite.com/page1.html‘) . This makes sense in…

Web Analytics Usage: Recent Data on Tools & Tagging

Web analytics landscape: Audience poll in a recent webinar shows Google Analytics at 75% market share, while another webinar highlights the prevalence of sites with multiple analytics tools implemented. Web Analytics Tool Usage Mediative (formerly Enquiro) recently presented a webinar called ‘Analytics and Reporting – How to Define Metrics…‘ as part of its B2B Expert…

Google Analytics Content Drilldown – More Useful Than It May Appear

For a lot of websites, the ‘Content Drilldown’ report does not appear to be particularly useful. In fact, compared to the ‘Top Content’ report, it often seems…completely redundant. For example, the only difference in the reports shown below is the name. (Aside from the difference in the number of pages – which we’ll get to…

New Ways to See AdWords Search Query Terms

As part of Google’s phasing out of the AdWords Report Center, the traditional ‘Search Query Performance’ report is no longer available. But there are new and better ways to get this critical data! Using Google AdWords reports to track performance of the keywords you are bidding on is fundamental to search marketing success, and the…