Last month I was lucky enough to attend a very full day of Google Analytics training led by the well-known GA expert Justin Cutroni. One of the many awesome tips Justin offered to us was the GA notes Firefox extension developed by EpikOne, where he works. This little plug-in greatly enhances Google Analytics by allowing users to take notes and keep an on-going record of events (whether online or offline) that may impact on web stats, right inside the GA interface. This ability to keep track of information that can help make sense of the numbers and tie them to real-world events is often lacking or sub-par in analytics programs.
To help solve this problem, the EpikOne plug-in is free and easy to install, and the notes can be shown or hidden at the click of a button. All you need is Firefox and Justin”s instructions on adding business data to Google Analytics. What you get is the ability to do this:
Another way to get actionable business intelligence from your web analytics. For more great advice on maximizing Google Analytics, check out Justin”s Analytics Talk blog.