Rise and Fall of the Yahoo! Web Analytics Forum

The Web Analytics Forum on Yahoo! Groups was started back in 2004 by one of the giants of the web analytics industry, Eric Peterson. Since then, it has been a major hub for web analytics community news, events, and discussion – so much so that Avinash Kaushik was included “You have not only heard of…

Choosing Indicators: Separating KPIs from KRIs

Distinguishing between Key Performance Indicators (KPIs) and Key Result Indicators (KRIs) can improve clarity and help focus attention where it matters most. One of the most important components of effective web analytics is identification of key performance indicators that can provide a focal point for site improvement amidst the multitude of data points that are…

WAA Certification: More than Just an Exam

Recently the Web Analytics Association launched a ‘Certified Web Analyst’ program. Although at first glance it may seem that passing a test is all that’s required, there are in fact some significant education and experience requirements as well. It’s All About Credibility In the works for two years, the program is designed as a ‘mechanism…

3 Charts for a Potent PPC Dashboard

Whatever tool(s) you use to manage your PPC campaigns – search engine interfaces, desktop clients, campaign management software, or some combination – you get a lot of analysis and reporting power.  However, virtually all of these tools still come up short in terms of providing concise yet insightful overviews of PPC activity that can be…

Gettin’ Certified: Google Analytics & AdWords

Observations on Google Analytics IQ and Google Advertising Professional Qualified Individual Exams In the search marketing business we all work hard to deliver the goods and continuously improve our skills – we need to in order to  stay relevant in a rapidly changing environment and to demonstrate our value to our employers/clients.  We can let…