New Ways to See AdWords Search Query Terms

As part of Google’s phasing out of the AdWords Report Center, the traditional ‘Search Query Performance’ report is no longer available. But there are new and better ways to get this critical data! Using Google AdWords reports to track performance of the keywords you are bidding on is fundamental to search marketing success, and the…

Mediative: Performance Marketing through Network, People, Platform

Canada’s Yellow Pages Group has brought together the strengths of several online marketing players, including Enquiro Search Solutions, to form Mediative. The result promises to be a powerful combination of Network, People, and Platform that offers major benefits to advertisers. I have been a search marketing strategist, specializing in web analytics, at Enquiro Search Solutions…