Choosing Indicators: Separating KPIs from KRIs

Distinguishing between Key Performance Indicators (KPIs) and Key Result Indicators (KRIs) can improve clarity and help focus attention where it matters most. One of the most important components of effective web analytics is identification of key performance indicators that can provide a focal point for site improvement amidst the multitude of data points that are…

Choosing KPIs: Visitors or Visits?

Recently had a client situation where we were providing the client with monthly organic visitor numbers to their ecommerce site. One of my colleagues showed me a report received from the client, which had the same data, but marked as ‘visits‘.  So that got me thinking…what do they really want to measure here: visitors or…