Getting % New Visit Trend in SiteCatalyst

Not exactly cutting-edge SiteCatalyst manipulation, but a basic yet not-so-obvious technique that may be helpful, particularly to new users migrating from something like Google Analytics. [Wow, long time no blog post. Good to be back at it…all part of the New Year plan!] Once of the most basic segmentation dimensions in web analytics the differentiation… Continue reading Getting % New Visit Trend in SiteCatalyst

Rise and Fall of the Yahoo! Web Analytics Forum

The Web Analytics Forum on Yahoo! Groups was started back in 2004 by one of the giants of the web analytics industry, Eric Peterson. Since then, it has been a major hub for web analytics community news, events, and discussion – so much so that Avinash Kaushik was included “You have not only heard of… Continue reading Rise and Fall of the Yahoo! Web Analytics Forum

Using PadiTrack to Measure Site Navigation

PadiTrack is an easy to use, free tool that enables you to extend Google Analytics with more flexible goal funnels and other navigation path tracking. PadiTrack offers several advantages over Google Analytics for setting up goal funnels: 1. Historical data – with Google Analytics, setting up a goal funnel means the data is reported starting… Continue reading Using PadiTrack to Measure Site Navigation

Google Analytics: Rewriting Page URLs to include ‘WWW’

Avoid disaggregating page data in Google Analytics by applying a filter to force all ‘www’ domains to be displayed in Content reports as ‘www’ version (http://www.mysite.com/page.html as opposed to mysite.com/page.html). Out of the box, Google Analytics displays URLs in Content reports without using the domain name (‘page1.html’ instead of ‘http://www.mysite.com/page1.html‘) . This makes sense in… Continue reading Google Analytics: Rewriting Page URLs to include ‘WWW’

Web Analytics Usage: Recent Data on Tools & Tagging

Web analytics landscape: Audience poll in a recent webinar shows Google Analytics at 75% market share, while another webinar highlights the prevalence of sites with multiple analytics tools implemented. Web Analytics Tool Usage Mediative (formerly Enquiro) recently presented a webinar called ‘Analytics and Reporting – How to Define Metrics…‘ as part of its B2B Expert… Continue reading Web Analytics Usage: Recent Data on Tools & Tagging