WAA Certification: More than Just an Exam

Recently the Web Analytics Association launched a ‘Certified Web Analyst’ program. Although at first glance it may seem that passing a test is all that’s required, there are in fact some significant education and experience requirements as well. It’s All About Credibility In the works for two years, the program is designed as a ‘mechanism…

Gettin’ Certified: Google Analytics & AdWords

Observations on Google Analytics IQ and Google Advertising Professional Qualified Individual Exams In the search marketing business we all work hard to deliver the goods and continuously improve our skills – we need to in order to  stay relevant in a rapidly changing environment and to demonstrate our value to our employers/clients.  We can let…