Google Trends + R: Leverage gtrendsR Package for More Powerful Search Trend Analytics

Google Trends is a popular tool for all manner of curiousity related to trends in search activity on the Google search engine: what topics are trending? what are trends for a given search term? how does this compare to other terms? what related terms are people using? how does interest vary by region? And lots… Continue reading Google Trends + R: Leverage gtrendsR Package for More Powerful Search Trend Analytics

How to Create a Custom R Markdown Template

If you use the R language for statistical programming, you probably use RStudio as your integrated development environment (IDE) and you may also use – or at least have come across – R Markdown as a file type that allows you to create documents that weave together data and text analysis. (Gratuitous example: my curiousity… Continue reading How to Create a Custom R Markdown Template

Publish R Markdown to WordPress site? Yes You Can!

This post is based on an R Markdown file published directly to WordPress.com – and you can do it, too! It was made possible by the great work of others, shared in the following highly recommended resources: RWordPress pkg by Duncan Temple Lang (2012) – there was a helpful vignette but can't find it any… Continue reading Publish R Markdown to WordPress site? Yes You Can!

I’m Begging You: STOP using Text in Your Presentation Slides

Ever since the dawn of Powerpoint, expert advice has been consistent: when giving a presentation, minimize the use of text on your slides. There are lots of well-documented reasons for this. It basically comes down to the fact that you want your audience to listen to you and take in what you are saying, not… Continue reading I’m Begging You: STOP using Text in Your Presentation Slides

Getting % New Visit Trend in SiteCatalyst

Not exactly cutting-edge SiteCatalyst manipulation, but a basic yet not-so-obvious technique that may be helpful, particularly to new users migrating from something like Google Analytics. [Wow, long time no blog post. Good to be back at it…all part of the New Year plan!] Once of the most basic segmentation dimensions in web analytics the differentiation… Continue reading Getting % New Visit Trend in SiteCatalyst